This season, millennials are discovering how easy it is to hit the slopes and leave all their cares securely behind them in an electronic locker.

According to the Seattle Times, the ski and snowboard industry is healthy — at least for now. But there is concern throughout the snow sports industry about the millennials, as the baby boomers and generation Xers get older. Marketing ski resorts to the millennials is a unique challenge.

“The industry is extremely healthy, we’ve been really consistent for a long time,” said Michael Reitzell, president of the California Ski Industry Association. “But we’re not like hotels, we’re not building new properties, and millennials, and even gen Xers, are going less often, less days per year than the previous generation.”

One of the key insights into marketing more effectively to millennials lies in the ski resort’s use of technology. Heavenly Mountain Resort, owned by Vail Resorts, is reaching out to millennials by teaming with Tahoe Mountain Lab to “re-imagine the definition of ‘work hard, play hard’.”

They have implemented an on-mountain shared workspace, about 600- square feet, with Wi-Fi for remote professionals who want to take a few calls before returning to the mountain office.

They are making an impression with millennials using technology in unique ways. For example, their guests can tour the mountain with a certified ski and ride instructor while learning how to use a borrowed GoPro camera to capture their adventure.

“Millennials are attached to their technology,” Reitzell advises. “Resorts should tie that in with what they do; it helps people decide what resort they choose. They like to post photos and videos, and they might get service at certain places, and that affects their decisions.”

One of the best ways for ski resorts to capitalize on technology and improve the guest experience is through the lockers they use. That’s where American Locker comes in. Our Electronic Guest Lockers are the perfect choice for ski resorts, water parks, theme parks, and swimming pools. Using American Ingenuity, we have engineered tough lockers with some pretty sweet features.

Resort operators can actually save money and improve their guests’ experience with our lockers. Some ski resorts may already have lockers for their guests, but those old lockers have keys. And those keys have to be carried by the guests the entire time they’re flying down the slopes, carving a mogul, or wiping out. But thanks to our innovations, those guests can fly down the slopes without a care in the world. That’s the freedom that comes with American Locker Electronic Solutions.

With our innovative electronic technologies, ski resort guests can lock up their valuables using only their fingers and then walk (or ski) away without a care in the world.

Electronic Lockers offer solid security and state-of-the-art technology that delivers extreme benefits:

• Complete access visibility and audit tracking

• No longer manually manage keys

• Eliminate the cost of replacing lost and damaged keys

• Lockers will be available 100% of the time

• Fit right into your existing lockers

• Cost for upgrading actually saves money

• Specialized solutions customized to serve you

Plus, our Electronic Lockers are built to withstand weather’s worst. Non-corrosive materials, fewer pry points, and secure locking mechanisms make our Electronic Lockers the best-in-class solution for any ski resort.

Our years of innovative American manufacturing have led us to create the widest range of customized solutions in the industry. Invented here. Made here. That’s American Ingenuity.