Efrain Rodriguez III Promoted to Vice President, Product Development

American Locker, the leading U.S. manufacturer of locker solutions, announces the strategic promotion of Efrain Rodriguez III to the position of Vice President, Product Development. A long-time employee of American Locker, the promotion of Rodriguez to Vice President signals the significance of his contributions as the leading engineer for the company at their Coppell, Texas facility.

In his newly expanded role, Rodriguez’ primary task will be to focus on understanding and providing innovative solutions for customers’ needs. Rodriguez will be working closely with the sales and customer satisfaction groups to ensure that their world-class products meet or exceed those customers’ needs, wants and expectations.

Effective immediately, Rodriguez will join the company’s management committee as their leading engineer. Rodriguez will report directly to Frederick Cook, Chief Executive Officer of American Locker. All kiosk, electronic locker, keyed locker, mailbox, software, installation, engineering support and postal service engineering management functions will report to Rodriguez.

“This promotion is well deserved,” says Cook. “Efrain has proven himself time and again as a visionary engineer.” Rodriguez has a history of promotions during his career with American Locker having previously been promoted from Engineer to Lead Engineer followed by his promotion to Product Manager, Electronic Locker Products.”

Leading product development means that Rodriguez is also tasked with leading the introduction of American Locker’s next generation series of product solutions. And as an organizational leader, Rodriguez is responsible for ensuring American Locker’s internal engineering processes are continuously optimized for ever-increasing company productivity. 

“Expanding Efrain’s role is a vital strategic move for our evolving organization,” notes Roxanne Owens, Senior Vice President of Sales and Marketing for American Locker. “As our customer base has grown rapidly, we found the need to augment our sales and strategic planning efforts with additional leadership from a business savvy engineer who understands the need for cost effectively meeting requirements. It’s exactly this kind of move that keeps our company at the forefront of innovation.”

“Our company has a storied past with its roots in creating innovative security products,” explains Tara Munro, Director of Marketing for American Locker. “American Locker has built a reputation for leading this industry with ground breaking solutions. Putting Efrain in a leadership position like this will help deliver better solutions for our customers while maintaining our cost-efficiency and driving home more profits to our bottom line. That’s an American Locker tradition.”

ABOUT COLE KEPRO INTERNATIONAL, LLC. – Cole Kepro International, LLC is the parent company of CKI Gaming, a North Las Vegas and Taiwan based designer, developer and manufacturer of high performance slot machines and associated peripherals. Cole Kepro International, LLC — the recognized leader in gaming cabinets™, is the industry leader and global supplier of designed and manufactured turnkey gaming cabinets and other fabricated metal products. Our facilities are state of the art, offering design, fabrication and assembly services.  As the foundation of our company, each person brings with them their unique talents and insight that make us what we are today.  www.colekepro.com

ABOUT CKI LOCKER, LLC, dba, American Locker.  American Locker is a U.S. based manufacturer of locker solutions. American Locker provides customized locker solutions for a wide variety of industries including Postal/Delivery, Corporate, Military and Government, Law Enforcement, Amusement Parks, Water Parks, Apartment/Multi-family Units, Universities/Education, Telecommunications, Ski Resorts, Exhibitions and Conferences, and Transportation. American Locker is the originator of the coin-operated locker and is widely known for their lockers with orange-capped keys. For over 120 years, American Locker has been setting the standard for U.S. manufacturing and innovation